Rachet & Clank

This video game is titled "Ratchet & Clank Future: A Crack in Time". The creator chose a very appropriate title since this game is based on the creator's vision of the future. In this future, aliens, robots, and evil run rampant. There's only two people willing to try and save the universe from falling apart. The world is being threatened by an evil robot who's attempting to cause a rip in the space time continuum. The creator is clearly trying to get a point across to society today. Humans have become far too advanced technologically, and soon our world will be run by machines. This is proven by these robots that are working for the greater evil. The overall effect is that we, as humans, need to stop trying to expand technology to it's limits. The world is not in need of robots for anything besides entertainment. Why risk being enslaved by technology for someone's personal entertainment? If we continue to explore technology at the rate that we are, we'll soon be living in a Terminator-like world, where machines tell humans what to do and refuse to give up control of the planet.

This video game advertisement uses a wonderful choice of imagery and language to get the creator's message to the audience. The clip is filled with sequences involving evil robots and explosions. Language is used to degrade the image of robots as well. The "Great Clock" is set up as the world's insurance plan. The narrator depicts the robots as evil machines attempting to destroy the universe. The imagery and language used instigates the audience to develop a resentment of these robots. The audience's minds can easily be manipulated by simply using darker words and imagery when trying to influence a person to dislike something. The future may eventually be over run by robots, but for the sake of humanity, I hope we have more than an unrealistic clock as our insurance plan.